We get there first.
Tax reform, artificial intelligence, governance, management. While the market digests, we are already writing about what comes next.
IBS: The end of the separation between product and service
Technology erased the difference between product and service. Brazilian tax legislation finally catches up with that reality through the new IBS.
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The world is becoming canned
I traveled through several countries this past month. What caught my attention was not the usual diversity each region has. It was exactly the opposite.
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What I learned doing business in Portugal
I just spent an intense month in Portugal, leading the internationalization of a Brazilian technology company on European soil. It was not a tourism trip.
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The End of the "Nice Guy" Era in the Company
In every turning point and revolution I have witnessed, the pattern repeated itself: the market has no patience for nostalgia. It happened again.
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Are We Getting Dumber?
I lived through the computer revolution when computers were still mysterious boxes that occupied entire rooms. I witnessed the arrival of the internet.
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When the founder's boldness becomes the real bottleneck
I have seen many business owners saying their company has control and that they know exactly what is happening.
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Passkeys: the end of passwords
For years, we have been held hostage by passwords. Complex sequences of letters, numbers, and special characters that we had to memorize, jot down on sticky notes (don't deny it!), or entrust to password managers.
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Parallel lives: the rise of the synthetic population
You know that bar conversation about parallel dimensions and the possibility of different lives in each one? For a long time, that was the territory of scientific speculation or theoretical physicists.
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Communication is not a gift, it is a method
I am passionate about methodologies. I love uncovering how things work, building frameworks to solve problems, and watching improvement emerge from the chaos.
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Syncrasy: corporate immortality
You are there, happy, digitizing your processes. Excited about what AI has brought. Studying AI agents as the solution to your problems.
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Compliance: your company playing by the rules
I have written here before about Governance. That subject of how you should organize your house, who decides what, and at what pace.
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What they never told you about governance
Governance is not about paperwork, but about minimum necessary control, summarized in two elements: Forums and Rites. It is action, not intention.
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Immortal consciousness: what never stops existing in you
The mapping and digitization of a fly's brain raise questions about digital immortality, corporate governance, and the future of human consciousness.
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Intellectual obesity: how to escape the content overload
Intellectual obesity is consuming information in excess without applying it, generating mental fatigue and paralysis. The way out is curation, conscious diet, and prioritizing action.
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The wild west of artificial intelligence
Article compares the race for AI to an unregulated wild west where Big Techs compete without consolidated ethics, warning about risks and the need for global governance.
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The future came running us over, no crosswalk in sight
Starting from a 2018 MIT course, the author argues that AI and autonomous agents have outrun predictions and rendered platforms and the crowd economy obsolete.
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The most unsettling prediction of recent days
Elon Musk is not known for half-measures. And his most recent prophecy is a direct blow to the technology industry: "Programming dies this year."
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6G – The Connected Society
More than an update, 6G is a redefinition of the digital infrastructure planned for 2030, creating omnipresent and intelligent connectivity that will reshape society as a whole.
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The new era of Agentic AI
The transition of companies toward agentic artificial intelligence, with an urgent warning about the need to integrate technology across every department of the business.
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Tax Reform: The Final Blow (2029-2033)
The final phase of the reform (2029-2033) brings the death of ICMS and ISS, dual calculation, risks of increased tax burden, and the threat of sectoral lobbying.
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Tax Reform: 2027 and 2028 – The Reality Check
The 2027-2028 tax reform demands deep structural changes: extinction of PIS/Cofins, CBS in full operation, Imposto Seletivo, zeroed IPI and revision of contracts and pricing.
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Tax Reform: What REALLY Changes in 2026
The article analyzes six significant tax changes taking effect in 2026 in Brazil, including changes to dividends, rents, taxes on luxury goods, and invoice systems.
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Tax Reform: Brazil Had No Choice!
Brazil had a chaotic and inefficient tax system. EC nº 132/2023 introduces the Dual VAT, a necessary model to restore the country's competitiveness.
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Your company may have a Purpose, but no defined Destination.
The difference between business purpose and destination is crucial. Purpose represents current operations; destination defines the future and the value of your company tomorrow.
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Risks and Controls Cannot Walk Alone
Risk and Control are inseparable elements in organizational management. When disconnected, they leave the organization vulnerable to financial losses, fraud, and operational failures.
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Tax Reform: what service business owners need to know to prepare now
The Tax Reform replaces ISS, PIS and Cofins with a Dual VAT model featuring CBS and IBS, significantly impacting service companies with a potentially higher tax burden.
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Communication: the union of common, unique, and action
The word communication hides a metaphor about connecting with others through what is common, what is unique, and the action that brings these concepts together.
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Startups are recovering valuation in 2024
After the decline in 2022-2023, startups are recovering valuations in 2024 driven by sustainable models, digital transformation, regulatory compliance, and the advance of artificial intelligence.
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Mergers and Acquisitions in Times of Economic Uncertainty
How to structure Mergers and Acquisitions in times when predictability and economic security do not exist? This is a current and important question for any professional in the field.
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Artificial Intelligence: major impact on business and the way we live
Artificial intelligence and automation are transforming businesses and careers, freeing up time for strategic and creative activities, but requiring continuous professional adaptation and updating.
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Skills of the future: essential competencies for professionals in 2030
The essential competencies professionals will need to develop by 2030: digital literacy, sustainability, critical thinking, responsible creativity, and inspiring leadership.
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Gray Tensions
Agency Theory and the conflicts between executives and shareholders in companies of all sizes, with emphasis on transparency and corporate governance.
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Fourth Companion of Failure: Lack of Scarcity
Resource scarcity drives innovation in ancient civilizations and modern startups, while excessive abundance can generate complacency that is harmful to creativity.
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Second Companion of Failure: Brilliant Ideas That Never Take Off
Innovative ideas without a real market are a companion of failure. The article explores why many brilliant creations never take off and how to validate demand before investing.
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First Companion of Failure: The Lack of Specialty Diversity.
I decided to address what I call the 4 Companions of Startup Failure. They always travel together, and have caused great damage in the market.
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Growth Ecosystem
The Growth methodology, based on constant testing and experimentation, allows companies like Uber and WhatsApp to grow exponentially through customer acquisition, retention, and monetization.
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Startup or Shutdown
In recent years, we have witnessed a true "boom" of companies called startups, which promise to revolutionize the market and grow rapidly.
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Is it possible to improve email marketing campaign results?
Email marketing offers high ROI, but many professionals fail to extract the best results due to lack of awareness of basic details that are essential for the channel's effectiveness.
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Ten ways to boost performance for your development team!
AI revolutionizes pair programming by offering code assistants, automated analysis, and collaborative tools that raise the quality and efficiency of development teams.
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Mergers and Acquisitions - 6/6 - Integration
The integration phase brings together challenges such as culture merging, systems integration, resource allocation, and team combination, requiring strong leadership.
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Mergers and Acquisitions - 5/6 - Due Diligence
Due diligence is an essential phase in M&A where the buyer validates information about the financial health, legal aspects, and potential risks of the target company.
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Mergers and Acquisitions - 4/6 - Negotiation
Tips for the valuation and negotiation stage in M&A: preparation, alignment, communication, valuation, and protection clauses such as Tag Along, Drag Along, Call and Put option.
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Mergers and Acquisitions - 3/6 - Screening
The screening phase identifies target companies by evaluating market position, financial health, growth potential, strategic alignment, and cultural compatibility.
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Mergers and Acquisitions - 2/6 - Steps
The steps of the M&A process: target identification, valuation and negotiation, due diligence, regulatory approval and integration, along with the main challenges.
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Mergers and Acquisitions - 1/6 - Concepts
Introduction to the series on mergers and acquisitions: what they are, the difference between a merger and an acquisition, and the main strategic reasons companies pursue them.
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The first repercussions of LGPD in the business market
Analysis of the first repercussions of LGPD in the business market, highlighting cases of companies penalized for violations of the law and the importance of compliance with the regulations.
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High Flights
A lighthearted chronicle about the unusual behaviors of passengers at airports and on flights, from the boarding gate to waiting for luggage.
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Diversity. For whom?
Building winning teams requires putting the right people in the right places, respecting individuality without harming the collective and the company's values.
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An industry that goes beyond entertainment.
The entertainment industry creates differentiated experiences through innovation and technology, and brands approach it via Live Marketing to connect with audiences during leisure moments.
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Boss, Manager, or Leader?
The article differentiates three business leadership concepts: boss (authority), manager (trust), and leader (influence), recommending a balance among all three characteristics.
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Iceberg Ahead for Digital Agencies
Brazilian digital agencies face competitiveness challenges due to an unsustainable business model based on media commissions inherited from traditional agencies.
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Software as an agency
Panel at SXSW 2016 on how agencies can learn from software companies, adopting reuse and productization to deliver with more speed and value.
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Pokémon Go: How Far Will It Go?
More than 100 million people have downloaded Pokémon Go. The article explores how augmented reality transforms socialization and signals changes in marketing and consumption.
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C0-mu-n1-q c
Communication is not what I say or write, but what is understood by whoever receives the information, with pitfalls in emails, languages, and regionalisms.
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The ball is mine
The lack of communication is just as harmful as the misuse of power, affecting not only individuals but everyone involved in groups.
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Learning Everything at the University
At the university, many students could not learn how to learn. The game of Truco, played during breaks, taught ten valuable professional lessons that transfer to life.
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Boss, manager or leader? - Part 2
Using the analogy of a soccer team — referee, coach and captain — to distinguish boss, manager and leader and show that the three roles need to work in harmony.
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How to tame time and get more out of your day.
Time management with the 4D technique: Do, Delay, Delegate, and Drop to optimize your productivity and get more out of your day.
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I know everything about you!
We are exposed to everything in the digital age. On data breaches, privacy, and why companies need to comply with the LGPD to protect personal information.
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Human Machine?
A reflection from SXSW 2016: the contrast between humanoid robots like Sophia and machines that map our genome, and the ethical implications of that.
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New Dividend Taxation
Starting January 2026, Law nº 15.270 establishes a 10% withholding tax at the source for dividends exceeding R$ 50,000.00 per month.
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The Fear of Artificial Intelligence
The fear of artificial intelligence mirrors the historical resistance to the intelligence of others. Embracing AI technology is essential for professional advancement.
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The stigma paradigm
How society's values change quickly and challenge the stigmas and stereotypes from our childhood, demanding tolerance and the breaking of labels in the professional environment.
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The Power of Words: How a Leader Can Inspire or Discourage Their Team Quickly
The way a leader communicates can drive or demotivate a team in minutes. The choice of words shapes the climate and the results.
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Resistance is futile, surrender to AI!
The world is evolving rapidly and resistance is futile. AI, like ChatGPT, amplifies humans. Take advantage of the opportunities that technological advances provide.
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Riding the Artificial Intelligence Wave: Will You Let It Pass?
AI is a massive wave forming on the horizon. As in surfing, it is a matter of timing and strategy. Prepare, act, and do not let the wave pass.
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Third Companion of Failure: Cash Burn versus Growth
Startups need to balance growth with solid financial management; burning cash without a strategic plan, ignoring the Rule of 40, is a direct route to failure.
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A Human Look at Robotics
At WebSummit, the world's largest technology event, discussions about the role of robots at the frontier of relations between people and machines took center stage.
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