Growth, Startups & Strategy
Growing is easy to say and hard to sustain. Articles on strategy, scale and the bottlenecks that truly stall growth.
13 articles
What I learned doing business in Portugal
I just spent an intense month in Portugal, leading the internationalization of a Brazilian technology company on European soil. It was not a tourism trip.
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When the founder's boldness becomes the real bottleneck
I have seen many business owners saying their company has control and that they know exactly what is happening.
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Your company may have a Purpose, but no defined Destination.
The difference between business purpose and destination is crucial. Purpose represents current operations; destination defines the future and the value of your company tomorrow.
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Fourth Companion of Failure: Lack of Scarcity
Resource scarcity drives innovation in ancient civilizations and modern startups, while excessive abundance can generate complacency that is harmful to creativity.
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Second Companion of Failure: Brilliant Ideas That Never Take Off
Innovative ideas without a real market are a companion of failure. The article explores why many brilliant creations never take off and how to validate demand before investing.
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First Companion of Failure: The Lack of Specialty Diversity.
I decided to address what I call the 4 Companions of Startup Failure. They always travel together, and have caused great damage in the market.
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Growth Ecosystem
The Growth methodology, based on constant testing and experimentation, allows companies like Uber and WhatsApp to grow exponentially through customer acquisition, retention, and monetization.
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Startup or Shutdown
In recent years, we have witnessed a true "boom" of companies called startups, which promise to revolutionize the market and grow rapidly.
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Is it possible to improve email marketing campaign results?
Email marketing offers high ROI, but many professionals fail to extract the best results due to lack of awareness of basic details that are essential for the channel's effectiveness.
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An industry that goes beyond entertainment.
The entertainment industry creates differentiated experiences through innovation and technology, and brands approach it via Live Marketing to connect with audiences during leisure moments.
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Iceberg Ahead for Digital Agencies
Brazilian digital agencies face competitiveness challenges due to an unsustainable business model based on media commissions inherited from traditional agencies.
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Software as an agency
Panel at SXSW 2016 on how agencies can learn from software companies, adopting reuse and productization to deliver with more speed and value.
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Third Companion of Failure: Cash Burn versus Growth
Startups need to balance growth with solid financial management; burning cash without a strategic plan, ignoring the Rule of 40, is a direct route to failure.
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