Proprietary methodology · Strategy & Growth

UAU

Unique · Ample · Usability

Before investing time and money in an idea, find out whether it is unique, big enough and executable.

InnovationNew businessInvestment

What it is for

Assess the real potential of an idea or new business before betting on it.

Única Abrangente Usabilidade Potencial
O potencial real mora onde os três se encontram.

When to use it

  • You have a new idea and do not know if it is worth the effort.
  • You need to decide among several expansion paths.
  • You will present a project to partners or investors and want a solid base.
  • You want to quickly filter what is promising from what is just "nice".

How it thinks

  • Unique: does the idea truly differentiate, or compete on price?
  • Ample: is the market big enough and can it scale?
  • Usability: can it be delivered, and will people actually adopt it?
  • A unique business does not compete on price, it is chosen for value.

What you receive

  • Structured assessment of the idea’s potential
  • Filter of what is executable and desirable
  • Logical basis for pitch and fundraising

What changes in your business

You invest energy in what has a real chance, and discard early what would cost dearly to find out it would not work.

UAU could be the method for your moment?

In a diagnosis conversation we confirm whether it is this one, another, or a combination of them.