Proprietary methodology · Strategy & Growth
E.R.A.
Expression · Script · Action
Reorganize a company the way a film is produced: it starts by listening to the voice of who created it, becomes a script, and ends in directed execution.
What it is for
Reorganize the strategy without the company losing its own identity along the way.
- 1Expressão
- 2Roteiro
- 3Ação
- 4Montagem & Mixagem
- 5Lançamento
When to use it
- The company grew and the strategy became a patchwork.
- Leadership’s discourse does not match what happens in practice.
- You want to professionalize without distorting what brought you here.
How it thinks
- Every company has a plot. We begin by capturing yours.
- From listening comes a script. From the script come the actions.
- Five acts, from the leadership’s free expression to the launch of the new positioning.
- Coherence between what is said, what is planned and what is done.
What you receive
- Capture of the plot and the business’s key conflicts
- Progress Script, the strategy document
- Repositioning, internal and external
What changes in your business
The strategy stops being a PDF in a drawer and starts making sense to those who live the company every day.
E.R.A. could be the method for your moment?
In a diagnosis conversation we confirm whether it is this one, another, or a combination of them.